Goals
• Generate new highly target leads for Your Business.
• Make your Business the dominant “authority” site when people search for your products or services.
• Dominate the competition online with multiple page 1 natural search results in Google.
• Highly targeted listings that are presented to all customers anytime they search on Google in your area for your keywords.
Competitive Market Research
• Research the competing websites in Google search engine listing results for your type of business.
• Determine the on-page and off-page SEO (Search Engine Optimization) characteristics of the top 10 websites for the keywords that will be targeted for lead generation.
Keyword Research
• Google’s proprietary keyword tool will be used to access the Google search query database and research the actual keyword search queries used by consumers when searching for your type of business.
• Determine the most searched keywords which will be used for the first stage of the lead generation process.
Local Search Directory Listings
• Create unique “free” business listings in the local search engine directories of Google, Yahoo, and MSN Live.
Tracking and analysis to get the best marketing ROI
• Set up Google account
• Set up Google analytics account
• Set up Google webmaster account
• Allow 1 week of initial visitor data to accumulate in order to set a baseline before starting online marketing.
Social media marketing web 2.0
• Create 5 social media web 2.0 properties for each keyword being targeted. These will need content added each and every month.
Press Releases
• 2 Keyword targeted press release submissions per month to free authority press release websites.
Article Marketing
• 2 Articles submission per month to free authority article hub websites.
Video Marketing
• Video SEO Marketing & mass distribution. Submit 2 (30 second to 2 Minute) videos each month to over 10 free video hosting websites.
Mass Syndication
• RSS feed will be created and pinged(mass distribution to over 300 rss hub websites) for all press releases, articles, video, and web 2.0 properties.
Social Bookmarking
• Create over 20 social bookmarking accounts and bookmark all pages and properties created.
Monthly Reports
• Monthly website visitor statistic reports